Category Archives: Tech Trends

Google To Concentrate On Mobile Devices In 2010

The number of people using the Internet on their mobile device will more than double to reach one billion by 2013. Meanwhile, the number of mobile applications or “apps” available on Google’s mobile platform, Android, has risen sharply from 10,000 in September 2009 to a little under 20,000 in December 2009.

Where does Google go from here? Right in our pockets, it appears. The release of the Nexus Phone made a splash, but Google is concentrating on the red meat of advertising and search to really make its mark in 2010, especially on mobile devices.

In 2009, Google saw mobile search increase 5 fold. The advertising that goes along with mobile search is even more specialized for customers. According to Senior Vice President of Project Management for Google, Jonathan Rosenberg.

“The new formats, the targeting tools and the reporting we are giving to advertisers (are) making a difference. Click to call, letting advertisers target specific high-end devices or carriers (we are) seeing improved monetization across mobile.”

This goes along with the trend Google has shown in strengthening its geo-specific local search results and the goal of getting answers to search result question to the user quicker. The feature is especially appealing to marketers as more consumers are using their phones to research the pricing on a possible item before buying.

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Can Hoteliers Overlook Mobile Marketing

Mobile marketing will become a hard channel for hoteliers to ignore in the wake of Google and Apple’s big-money acquisitions.

The iPhone manufacturer bought mobile advertising network Quattro Wireless earlier this week in a deal worth $275 million while the search engine giant purchased AdMob in 2009 for $750 million.

As a consequence of these deals, mobile marketing – particularly mobile search and display ads – is becoming an increasingly powerful medium which hoteliers can no longer overlook.

Is The Hotel Industry Prepared For The Tech That Will Carry THEM Forward?

According to panelists at last month’s Hotel Electronic Distribution Network Association annual meeting, future technological advances will need more and more flexibility to handle the demands of hotel owners, operators and guests.

Where have pundits like Vegas.com’s Howard Lefkowitz and Expedia’s Pamela Keenan Fritz been for the past two years and why are they grappling about issues such as “standardization” when this industry lags two to three years behind the TECHNOLOGY curve?

As per Lefkowitz, “We have to look at the whole experience differently from a consumer perspective then look at existing systems and figure out to use those systems a different way.  It’s about figuring out a way to work them together to get out of this commoditization issue.”   

Howard, wake up and smell the coffee.  It’s not about standardization, just yet, it’s about embracing and implementing new technologies and simply giving the customer what he expects and deserves. 

There is a lot of noise out there and it sounds good to your prospective customers IF you can sing their tune and not yours.

Bark Group Releases Neuromarketing Technology

Bark Group Inc. today released information about the revolutionary neuromarketing technology it will be using in future marketing campaigns.

Through its strategic alliance with brain research company Mindmetic, Bark is developing neuromarketing research technology that can interpret and decode people’s emotional responses when they are presented with different communication messages.

Researchers show videos to participants and gauge their reactions by tracing eye movements, detecting reactions in the skin, and measuring reactions and the cortical region of the brain, which plays a key role in memory, attention, awareness, liking, and pre- and post-consciousness. Through use of sophisticated measurement devises and algorithms, the technology captures, processes, and interprets brain activity to reveal true emotional responses to marketing stimuli. This enables marketers to zero in on exactly which images, colours, sounds, and words elicit which emotional reactions in consumers.

Bark leverages this research and uses it in its marketing campaigns, giving it a scientific edge on the competition, and further ensuring the efficacy and success of if its campaigns, by delivering more impact for less spending.