Category Archives: Hilton Hotels

Conrad New York Slated To Open In 'Q4 2011

Conrad Hotels & Resorts, Hilton Worldwide’s global luxury brand, will raise its flag in New York’s Financial District in the fourth quarter of 2011.

The Conrad New York will be the brand’s fifth property to open in the United States and the first Conrad hotel in New York City. Existing Conrad properties in the United States include Conrad Miami, Conrad Chicago, Conrad Indianapolis and Conrad San Juan.

Located at the current site of the Embassy Suites New York, situated at 102 North End Avenue (at Vesey Street), the hotel will house 463 luxury rooms in a prime location in the heart of New York City’s Financial District, adjacent to the Hudson River to the west and the new Freedom Tower (One World Trade) to the east. The hotel will be situated within a short distance of downtown Manhattan’s historic landmarks and popular attractions, such as the New York Stock Exchange, City Hall, Trinity Church, South Street Seaport, Battery Park, and the trendy neighborhoods of Tribeca, SoHo and Greenwich Village.

The soaring, sunlit 15-story atrium lobby features a dramatic Sol LeWitt art piece rising 13 floors above the check-in desk. Each luxuriously appointed guestroom will feature an average of more than 550 square feet, a minimum of two flat panel televisions and a full complement of contemporary electronic features. Conrad New York will also feature upscale dining and beverage outlets that are consistent with Conrad’s global definition of luxury. Interior design is being styled by Kohn Pedersen Fox Associates, Office dA and Remedios Studios.

In addition, more than 15,000 square feet of flexible meeting space will ensure that guests can stay connected and meet in comfort, supported by state-of-the-art technology and meeting facilities. A 6,000 square foot Grand Ballroom is designed to accommodate conferences and social gatherings for more than 600 participants.

Hilton Revamps Loyalty Programme

The HHonours programme, which runs across Hilton Worldwide’s 10 hotel brands, will be positioned as an opportunity for consumers to obtain “unforgettable experiences” form the brand.

The loyalty programme’s rebrand involves a new global brand identity, supported by an international advertising campaign, created by Publicis New York. The campaign will run in the US, Turkey, China, Italy and the UK.

The campaign uses the strapline “Hilton HHonours, a world of experiences worth sharing” and features print, online and outdoor activity.

Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide, said: “Hilton HHonors wants to change the way our members view loyalty programs.

“Our goal is to shift the conversation from earning points to creating memories, from being just about functionality to the human, more emotional and experiential side of travel.”

Hilton HHonours claims to be the only guest loyalty programme that offers points and miles with a “no blackout dates” stipulation.

Grand Wailea & PGA West file for bankruptcy

The Grand Wailea Resort Hotel & Spa in Hawaii and four other luxury resorts filed for bankruptcy after lenders including Paulson & Co., one of the world’s biggest hedge funds, seized them from Morgan Stanley’s real estate funds.

The Grand Wailea, a Waldorf Astoria resort built in 1991, covers 40 acres along Maui’s southwestern shore and has 780 guest rooms at rates starting at $369 a night, according to its website. Another property in bankruptcy, The La Quinta Resort & Club PGA West in California, sits on 45 acres and has a spa, five clubhouses and nine golf courses, according to court papers.

Occupancy rates and average rates for rooms have fallen, with revenue per available room down 26 percent last year from 2007, according to court papers. Hotel guests also spent less in spas, restaurants and stores at the resorts, cutting net operating income to $56.4 million in 2010 from $153.2 million three years earlier.

Tom Costello is the CEO, Partner & Co-Founder of Groups International, a company that provides marketing, consultative services, and technology solutions to the group and leisure travel markets.  Connect with him on TwitterLinkedIn, and Facebook or contact him by email.

Hilton Orlando takes hospitality honors

Hilton Orlando

The Hilton Orlando has kicked off the New Year in grand fashion, receiving two highly decorated hospitality industry honors. The Connie Award and the Satisfaction and Loyalty Tracking (SALT) award come from Hilton Worldwide and are a testament to the property’s exceptional dedication to customer service.

The “Connie” Award, named after Conrad Hilton, founder of Hilton Hotels Corporation, is awarded to “the best of the best” hotels within each brand in the Hilton family of brands. The second of the Hilton Worldwide honors, the SALT award, is selected exclusively by Hilton guests and recognizes the “best of the best” in overall service.

The Hilton Orlando is rated as a AAA Four Diamond hotel and currently is one of the top hotels in Orlando at  Hotelmine.

Pointe Hilton Tapatio and Lookout Mountain Golf Club are headed to the auction block

Hiton Tapatio

The Pointe Hilton Tapatio Cliffs Resort and the adjoining Lookout Mountain Golf Club in north Phoenix are headed for the auction block.

A notice of trustee sale was filed at the Maricopa County Recorder’s office Aug. 23 and the sale is scheduled for Nov. 29. According to a report in the Wall Street Journal, the owner is exploring bankruptcy, which could potentially alter the time frame for any trustee sale.

The Pointe has been a popular destination for out-of-state conferences and locals because of the 18-hole golf course and exotic swimming pool, dubbed the Falls Water Village. It has several restaurants and a spa.

David Trumble, director of corporate communications for Hilton, said “Pointe Hilton resorts have been a Phoenix institution for more than 25 years … we can confirm that Pointe Hilton Tapatio Cliffs Resort remains open and fully operational.”

Hilton also operates the nearby Pointe Hilton Squaw Peak Resort, which is under separate ownership, and will not be impacted by the Tapatio Cliffs foreclosure, officials said.

Tom Costello is the CEO, Partner & Co-Founder of Groups International, a company that provides marketing, consultative services, and technology solutions to the group and leisure travel markets.  Connect with him on TwitterLinkedIn, and Facebook or contact him by email.