Hotels Testing New Direct Connect Model

A new Google Maps feature that aggregates real-time hotel rates and availability has passed a seven-week beta test and has gone live, and at least one Central Reservation System provider is on a global road show informing hotel clients of their appearance on the new distribution channel.

Distribution experts still are hypothesizing about what kind of effect the search-engine giant will have on where travelers book hotel rooms, but some say the program should be embraced by hoteliers who don’t want to lose bookings to online travel agencies. Brands have taken notice and are discussing whether to alter their distribution strategies.

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