Ritz-Carlton will give you a toaster, service, and now a 'loyalty' program

Ritz-Carlton will introduce a loyalty rewards program in response to declining room rates in the luxury hotel industry. The chain long insisted that its customers were not interested in such a scheme. But with the average cost of a Ritz room at $297 at the end of the second quarter, 19% below the 2008 rate, loyalty programs now hold an appeal.

Marriott International, the chain’s parent, will introduce the Ritz-Carlton Rewards program. A 20-night stay at a $300-a-night Ritz room will earn one or two nights at most other Ritz hotels, or 10 nights at a lower-end Marriott brand hotel.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: