Shift in demand has hoteliers looking more closely at leisure business

Leisure guests will become increasingly important for hotels in the post-recession years, according to a high-level think tank in London this week.

World Travel Market, the premier global event for the travel industry, invited a dozen hotel suppliers and operators from its Meridian Club, which has 24,000 of the travel and tourism industry’s most senior buyers, to the event. The guests – all of whom were at least regional director level – represented all aspects and geographies of the hotel sector.

In a wide-ranging discussion, one recurring observation was that hotels were looking more closely at leisure business in response to sea changes in the corporate travel environment.

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