Google To Concentrate On Mobile Devices In 2010

The number of people using the Internet on their mobile device will more than double to reach one billion by 2013. Meanwhile, the number of mobile applications or “apps” available on Google’s mobile platform, Android, has risen sharply from 10,000 in September 2009 to a little under 20,000 in December 2009.

Where does Google go from here? Right in our pockets, it appears. The release of the Nexus Phone made a splash, but Google is concentrating on the red meat of advertising and search to really make its mark in 2010, especially on mobile devices.

In 2009, Google saw mobile search increase 5 fold. The advertising that goes along with mobile search is even more specialized for customers. According to Senior Vice President of Project Management for Google, Jonathan Rosenberg.

“The new formats, the targeting tools and the reporting we are giving to advertisers (are) making a difference. Click to call, letting advertisers target specific high-end devices or carriers (we are) seeing improved monetization across mobile.”

This goes along with the trend Google has shown in strengthening its geo-specific local search results and the goal of getting answers to search result question to the user quicker. The feature is especially appealing to marketers as more consumers are using their phones to research the pricing on a possible item before buying.

One Comment

  1. Mario Pinnetoni
    Posted February 21, 2010 at 2:17 am | Permalink | Reply

    Hey, I enjoy reading iGroupAdvisor and all of your posts!

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