Can Hoteliers Overlook Mobile Marketing

Mobile marketing will become a hard channel for hoteliers to ignore in the wake of Google and Apple’s big-money acquisitions.

The iPhone manufacturer bought mobile advertising network Quattro Wireless earlier this week in a deal worth $275 million while the search engine giant purchased AdMob in 2009 for $750 million.

As a consequence of these deals, mobile marketing – particularly mobile search and display ads – is becoming an increasingly powerful medium which hoteliers can no longer overlook.

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