Can Hoteliers Overlook Mobile Marketing

Mobile marketing will become a hard channel for hoteliers to ignore in the wake of Google and Apple’s big-money acquisitions.

The iPhone manufacturer bought mobile advertising network Quattro Wireless earlier this week in a deal worth $275 million while the search engine giant purchased AdMob in 2009 for $750 million.

As a consequence of these deals, mobile marketing – particularly mobile search and display ads – is becoming an increasingly powerful medium which hoteliers can no longer overlook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: