Is The Hotel Industry Prepared For The Tech That Will Carry THEM Forward?

According to panelists at last month’s Hotel Electronic Distribution Network Association annual meeting, future technological advances will need more and more flexibility to handle the demands of hotel owners, operators and guests.

Where have pundits like Vegas.com’s Howard Lefkowitz and Expedia’s Pamela Keenan Fritz been for the past two years and why are they grappling about issues such as “standardization” when this industry lags two to three years behind the TECHNOLOGY curve?

As per Lefkowitz, “We have to look at the whole experience differently from a consumer perspective then look at existing systems and figure out to use those systems a different way.  It’s about figuring out a way to work them together to get out of this commoditization issue.”   

Howard, wake up and smell the coffee.  It’s not about standardization, just yet, it’s about embracing and implementing new technologies and simply giving the customer what he expects and deserves. 

There is a lot of noise out there and it sounds good to your prospective customers IF you can sing their tune and not yours.

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