Your current client base is your most valuable asset. Having purchased products or stayed at your property, your clients know have a pretty good idea what you have to offer. Holding on to these clients is so much easier than finding new ones because you already know their purchasing habits and there is something about your product or service that they like!
How can you get more business from past clients? There is but one simple answer: BY CALLING THEM. This is obviously basic, but 90% of sales people do not do it! Instead, they wait for the phone to ring (that’s why they’re called “order takers”). So it bears repeating: Call on your past clients!
In today’s busy world, the need to visit clients in person has lessened, although it is advisable to have face to face time with your VIP clients whenever possible. However, if you want to retain any client, you have to pick up the phone and call them periodically. If you don’t call them, you can be sure your competition will.