Five Wishes for Hotels and Social Media in 2011

Brian Bagel, TIG’s Social Media Manager, has some tips for hoteliers to use in the social media space this year. Put your on-staff experts to work. Many hotels have a tremendous advantage in social media. People on their staff have a duty to be experts in certain subjects. Your concierge is an expert on your [...]

Hotels that can successfully navigate social media will find themselves ahead of their competition

Over a period of three month, NYC’s Seventh Art Media tracked the content performance of 75 hotel brands on Facebook to highlight social media strategies that deliver on brand impressions and those that don’t. The company identified six key factors for hotels and resorts to take into account in order to see a lasting marketing [...]

New PhoCusWright survey finds mobile and social networks gaining traction with travelers

In two new reports, PhoCusWright explores how these sweeping trends—mobile and social networks—are changing how consumers shop for, purchase and share their travel experiences. Based on a comprehensive survey of online travelers, PhoCusWright’s Traveler Technology Survey 2010: Mobile and PhoCusWright’s Traveler Technology Survey 2010: Social Networks each provide unique insight into an extremely influential technology that is impacting traveler behavior and [...]

Social Media gaining popularity with corporate travel professionals

Mid-Size Companies Largest Adopters of Social Networking Support for Travel New research by American Express Business Travel found that corporate travel professionals are increasingly using social media to communicate with travelers and to stay on top of latest travel industry information. Respondents also reported high expectations regarding their companies’ future social media usage plan, reporting [...]

Social Media As A Sales Tool

Many companies are starting to experiment with social media and how it can be integrated into their overall marketing strategy to support company goals and objectives. In addition to creating and promoting a corporate presence on various social media Web sites, it also makes sense for sales professionals to become familiar with social media, and [...]