Why hotels shouldn’t sell a $200 hotel room for $50

This is a reprint of an article written by Tom Walker with Teradata. Tnooz’s June 22 article “Expedia: What Groupon Getaways with Expedia means for hotels,” (why a hotel should sell a $200 hotel room for $50) posits an interesting case. But does it withstand a closer look? To make the argument, Jennifer Mellet, Expedia’s [...]

Calculate The Cost Of Using An OTA

Take the first step to breaking your addiction to OTAs – Identify Your Hidden Costs. Use the Madigan Pratt Hidden Cost Calculator by clicking on this link to find out what you’re spending to market through the OTAs. Just enter in your hotel information. Then, use the calculator to play out several “what if” scenarios to try [...]

A Hotel’s Case for Direct Connect

If it costs the airlines billions to conduct business through OTAs and the GDS then what will it take for the hotel industry to re-think its current conventional distribution strategy? The recent actions by American Airlines to move forward with their “direct connect” model has ushered in a new era of how products and services [...]

Do Hotel Guests Care About ‘Pricing Practices’ Or A Good Deal?

A new Center for Hospitality Research (CHR) study released by Cornell University’s School of Hotel Administration found that hotel guests are more likely to think a rate setting practice is fair when they know how the rules work. The hotel revenue management study involved showing one of eight distinct scenarios to 815 U.S. respondents, and [...]