Going Viral Is Good For Business

The goal of any business owner interested in creating a successful viral marketing campaigns is to identify individuals or outlets with high Social Networking Potential (read “How Ford Got Social Marketing Right“) and create viral messages that appeal to this segment of the population. Notable examples of viral marketing are “Ponzi schemes”, “Pyramid schemes” and multi-level [...]

Are Your Customers Asking For A Divorce Or Are They ‘Feeling The Love’

According to a new study released by CMO Council entitled “The Leaders in Loyalty: Feeling the Love from the Loyalty Club“, 54 percent of the consumers surveyed let it be known that thanks to the barrage of irrelevant messages, low value rewards, and impersonal engagements, they aren’t feeling the love.  In fact, they are thinking [...]

‘Beating The Commodity Trap’

Unusually for a business book these days, this one has a restrained, unsensational title. But “Beating the Commodity Trap” describes a process that is (or should be) terrifying for its readers: commoditization. You may think your business offers rare and valuable goods and services. But the chances are that, somewhere, a recent entrant or potential [...]

Are Your Marketing Rules Obsolete?

Most of the marketing rules we lived by just five years ago are practically obsolete. The industry has faced more changes in the last five years than in the previous 50. Let’s face it, there’s no point in improving broken legacy models. Since necessity is the mother of invention, let’s not waste this recession and [...]

The Importance Of Mobile ‘Apps’ For Your Business

The number of people using the Internet on their mobile device will more than double to reach one billion by 2013. Meanwhile, the number of mobile applications or “apps” available on Google’s mobile platform, Android, has risen sharply from 10,000 in September 2009 to a little under 20,000 in December 2009. While currently the main [...]