10 Quick Ideas To Market Your Property Better Now

We meet or talk with GMs, DOSMs, and Revenue Managers on almost a daily basis and the follow 10 ideas that can help attract and retain new guests, as supplied by Larry Mogelonsky with LMA Communications, should be framed and hung in each one of their offices as a constant reminder that marketing a hotel [...]

It’s About Product Positioning And Not All About Price!

I talk to Sales Managers at hotels on almost a daily basis and one of their most commonly asked questions is “What will it take for us to win this piece of business?” “Well you can lower the rate to $99, give me a 1 per 20 comp, waive the attrition, and throw in the [...]

Can Hoteliers Overlook Mobile Marketing

Mobile marketing will become a hard channel for hoteliers to ignore in the wake of Google and Apple’s big-money acquisitions. The iPhone manufacturer bought mobile advertising network Quattro Wireless earlier this week in a deal worth $275 million while the search engine giant purchased AdMob in 2009 for $750 million. As a consequence of these deals, [...]

Are Hotels Blowing Leads?

Michael Ferree, Account Director with Geary Interactive, published an interesting article entitled “How marketers are blowing lead management” on today’s iMedia Connection website.  Ferree suggests that a study performed by lead management software company Leads360 exposed a number of important facts about performance-marketing and lead management. One important statistic shows that converting a lead is [...]

Is The Hotel Industry Prepared For The Tech That Will Carry THEM Forward?

According to panelists at last month’s Hotel Electronic Distribution Network Association annual meeting, future technological advances will need more and more flexibility to handle the demands of hotel owners, operators and guests. Where have pundits like Vegas.com’s Howard Lefkowitz and Expedia’s Pamela Keenan Fritz been for the past two years and why are they grappling [...]