Challenges in pushing ADR, while OTAs are driving down rates

Many hotel owners find themselves in the unenviable position of having to match rates, because they don’t want to lose the business. What’s more, hotels are increasingly depending on online travel agencies, yet dealing with them becomes more and more difficult. Mit Shah, CEO of Atlanta-based Noble Investment Group, said at the recent Southern Lodging [...]

OTA merchant model continues to drain hospitality industry

Use this handy calculator to see just how much your hotel is paying in commissions to OTAs! Back in December 2003, Smith Travel Research published a much discussed article titled, “The Billion Dollar Leak – The Impact of The Merchant Model on US Hotel Profits.” In this article the authors attempted to quantify the financial [...]