Five Wishes for Hotels and Social Media in 2011

Brian Bagel, TIG’s Social Media Manager, has some tips for hoteliers to use in the social media space this year. Put your on-staff experts to work. Many hotels have a tremendous advantage in social media. People on their staff have a duty to be experts in certain subjects. Your concierge is an expert on your [...]

The battle between American Airlines and Online Travel Agencies has hotels cleared for take off

Along with a brighter outlook for the hotel industry comes a new alternative to the high cost of doing business with online travel giants like Expedia and Orbitz. If you conduct a Google search for “hotels in New York City” the search return will provide more than 84 million results where most feature links to [...]

Hotels that can successfully navigate social media will find themselves ahead of their competition

Over a period of three month, NYC’s Seventh Art Media tracked the content performance of 75 hotel brands on Facebook to highlight social media strategies that deliver on brand impressions and those that don’t. The company identified six key factors for hotels and resorts to take into account in order to see a lasting marketing [...]

Social Media As A Sales Tool

Many companies are starting to experiment with social media and how it can be integrated into their overall marketing strategy to support company goals and objectives. In addition to creating and promoting a corporate presence on various social media Web sites, it also makes sense for sales professionals to become familiar with social media, and [...]

Social Media Is Not Child’s Play

Social media is not child’s play. That’s the central message of a new Forrester Research report that shows adults using social networking sites in big numbers. Some of the report’s findings: A third of adults post at least once a week to social sites such as Facebook and Twitter. A quarter of adults publish a [...]